6 Tips on Creating Digital Marketing Strategies for Small Businesses

Do you have a digital marketing strategy that is up to date? If you want to generate more leads and make some more money, now might be the time to think about one.

Creating digital marketing strategies these days is essential to your business growth and health.

If you don’t know where to start, keep reading!

1. Define Your Brand Goals

Your brand strategy needs to be thought out before you launch any campaigns or start spending any money. Take another look at your past strategies and try to figure out where you could use more impact.

Determine who you are marketing to, and set S.M.A.R.T. (specific, measurable, achievable, realistic, and timely) goals. These will allow you to track your efforts and see where you may eventually need to tweak them.

Creating digital marketing strategies can take time. If you don’t rush your planning, you can ensure the money you have available is used in the best way possible.

2. Design or Redesign Your Website

Driving more traffic to your website is essential, and you want to make sure it looks as good as possible when people arrive. Users will usually leave your website within 10-20 seconds, so grabbing their attention quickly is vital.

When creating a business website design, work with someone who knows what they’re doing to make sure your audience’s attention is going where it needs to right away.

3. Research Your Target Audience

Take some time and figure out who your target audience is and create a buyer persona. A buyer persona can help you remember that real people are on the other side of the screen, buying your products.

To create a workable buyer persona, you need to think like one of your customers. Give them a name, interests, demographic information, and what you think their behaviors are. You should understand their goals and their buying habits.

Depending on your needs, you may need to create more than one buyer persona.

4. Social Media Marketing

Ads on social media are an integral part of digital marketing campaigns these days. Once you have your buyer persona, you’ll know where to focus your social media advertising. Spending thousands of dollars on social media platforms where your customers are pretty much non-existent is silly.

5. Benefits of SEO and Content Marketing

One of the best ways to drive more traffic to your website is through content marketing and SEO. Regular blog posts provide your customers with value. Good content will keep you top of mind and shows you are an expert in your field.

Blog posts can also be used for SEO purposes, driving your website up the search engine ranks. Once it’s on the front page, you will be the most clicked.

6. Add Video Marketing to Your Strategy

After watching a branded video, 64% of consumers make a purchase. When marketing businesses online, video is an essential tool. It can be used for a variety of purposes.

You can create explainer videos, announcements, live streams, and more. These videos can be used as social media ads and social feed posts. You can put them on your website.

Creating Digital Marketing Strategies Doesn’t Have to Be Hard

When you decide where to take your next marketing strategy, think digital forward. Creating digital marketing strategies that are measurable can help you figure out your pain points so you can keep evolving your strategy as trends change.

Want more information on digital marketing or business in general? You can find more on our blog. Check it out!

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