An essential things for your explainer video is more engaging than a whiteboard video. The message is more emphasized when visuals reinforce the voiceover. Music can set the pace and evoke various emotions. A clear call to action and music will increase viewer engagement. Incorporate a call to action in your video. If possible, choose a background track or music to accompany the storyline. Animated explainer videos are better suited for online marketing than whiteboard or screencast videos.
According to Hubspot, 94% of online users watch explainer videos. Not only are explainer videos engaging to watch, but they can also boost SEO rankings. Also, over 80% of video viewers watch videos on mute. Animated videos can be produced with transcripts and SEO-friendly keywords.
Explainer Video Maker formats combine two-dimensional and three-dimensional visual elements. The characters in these videos look realistic, with realistic backgrounds and realistic-looking characters. Animated explainer videos are more engaging than screencast or whiteboard videos because they are highly entertaining and give viewers a better visual experience. Screencast or whiteboard videos are often dull, but animated explainer videos provide an engaging and immersive way to show complex concepts.
The voice in an explainer video is crucial for boosting engagement. A professional voiceover will enhance the credibility of your product and make it more compelling. If you don’t have a voiceover, you can hire a professional to do it for you. A professional voiceover can also make your explainer videos more effective. While an animated explainer video is more engaging than a screencast or whiteboard video, it is still essential to create a script for the video and choose appropriate visuals for your explainer.
A good video production company will be able to give you an excellent explainer video that is more engaging than a whiteboard or screencast. They will be able to incorporate your ideas and ensure the video is relevant and valuable to your audience. A professional production company can conduct keyword research and produce a high-converting explainer video for you. You will be amazed at the results.
Animated explainer videos are also more effective in increasing information retention. 85% of students retain the same amount of information while speed-watching a video, as opposed to 65% who don’t. Different explainer videos are available: screencast, whiteboard, and live-action. While screencast or whiteboard videos can be helpful for some topics, animated explainer videos are better for explaining complex topics and are more engaging for a wider audience.
They should have a clear call to action
Here is an essential thing for your explainer video must end with a call to action to be effective. Viewers may be left wondering what to do next without a clear call to action. The call to action should be relevant to your brand’s message and prominently on all communication channels. It should also be relevant to your audience, as your explainer video may be the first encounter a potential customer has with your brand.
A clear call to action should include both informational and emotional components. In other words, people must be emotionally and informationally motivated to take action. The call to action should match the concept of your explainer video and the audience’s specific pain points. A call to action should provide a solution to a pain point for your viewers and help them make a beneficial decision.
Various types of essential things for your explainer video can be used for various purposes, including sales or training. But the main message should be consistent. A compelling explainer video should not be longer than two minutes. Your audience will likely have a short attention span. And keep in mind that most explainers are created to provide information.
When creating an explainer video, keep in mind that a viewer’s attention span is low after two minutes. In addition, 73% of B2B videos are less than two minutes long. That means that you should aim for 60-90 seconds. However, it can be shorter or longer depending on the message you are trying to convey. The most important thing is to make your explainer video as straightforward as possible.
Another essential part of your explainer video is the call to action. Choosing the right call to action will help your viewers take action and convert. Choosing the right one depends on the type of product or service that you are selling. While 2D animation is more appropriate for many products and services, screencast videos are more efficient for demos. They allow you to display a product’s capabilities in a step-by-step manner.
They should have kinetic typography animation
In an explainer video, kinetic typography animation is one of the most effective ways to tell your story. This animation combines moving text and audio elements to convey a message and idea. These videos often have an eye-catching design that attracts viewers’ attention. While you can opt for other types of animations, kinetic typography is an excellent option for explainer videos that do not need to include complex narratives or detailed characters.
Using kinetic typography animation in an explainer video can help prospects better understand the scripts presented in the video. Typography animation helps prospective customers understand the text’s message by emphasizing the essential parts of the script using animation. This type of animation is also effective for software demonstrations and tutorials. However, it would help if you considered the cost of kinetic typography animation before choosing the typeface and software to use for your video.
Live-action explainer videos need real people to convey the message effectively. This animation style lacks details but is still effective and has a human touch. Cartoons do not convey the same sense of credibility. The lack of cartoon characters makes your explainer video easier to make and cuts down on production costs without compromising the quality of the content. This type of animation is excellent for corporate training, idea/concept pitching, and demo videos.
You can use kinetic typography in your explainer video to make it more compelling and memorable. Remembering that people are more likely to pay attention to an animated text than to a slick video with static graphics is essential. If you choose kinetic typography, you can combine it with a professional voiceover or music to increase the impact of your message. When used correctly, kinetic typography can significantly impact the viewer’s experience.
The visual components of your explainer video are essential, but not all of them are equally important. Some parts only provide background information, while others trigger an action. By combining video with text and kinetic typography, you can make critical points of your video stand out. Your video will have a higher chance of becoming a viral video and winning awards. This method of video production is more cost-effective than ever.
They should have music
The music you use in your explainer video should not compete with the narration or action on the screen. It should also be at a reasonable volume. If you have live actors in your video, make sure the music does not overpower them. InVideo has a built-in audio library that provides thousands of royalty-free tracks.
The best way to decide on the music for your explainer video is to choose an instrumental track. While you can go for a mellow, calm track, the background music should complement the subject matter. A dramatic track can detract from the message of the video. Simple videos tend to have a light, friendly tone. Thankfully, many sources for music match the tone of an explainer video.
When choosing the type of music for your explainer video, make sure to choose one that is relevant to your niche. For instance, if you are in the cybersecurity industry, you should choose a tone different from those of other companies. For example, introducing a new cybersecurity product might want to choose a soundtrack that sounds ominous and threatening. This way, your viewers won’t be distracted by distracting background music.
Besides the music, your explainer video should also have a voiceover. Although the voiceover plays the most crucial role in your video, you should also incorporate background music for your audience. The music should be at a low volume to avoid distracting the viewer. Using sound effects and music in your explainer video should not be overdone, or you risk being penalized. If you are unsure about music licensing, check out the terms of use and ask permission from the right owners.
