Getting to sell online is not an easy task. No matter how many visits you have, if they don’t end up buying, they are useless. Today we give you 20 tips to increase website conversion rate of your eCommerce in a simple way. Start selling a lot more.
We understand conversion as any act that we want our website users to perform: to buy a product, to subscribe to our optinbox, to play a video, to download a pdf, to complete a contact form, to share our post, to follow us on social media, etc. Any action that is of value to us.
In eCommerce, the final and most important conversion is obviously that a user makes a purchase. There will also be other micro-conversions that we want users to make before buying, such as: subscribing to our optinbox, downloading a “product sheet”, writing to us through web chat, etc.
Because it is very good that our online store has many visits, but if none ends up buying, we will not be achieving our objectives.
That is why today we are going to give you 20 tips to increase website conversion rate in your online store and get to sell more.
INCREASE CONVERSIONS IN YOUR E-COMMERCE WITH THESE 20 TIPS
1. Always measure and analyze
When you do modifications and A / B tests to find out what works best (what improves the conversion rate), measure and analyze. You can use online tools like Google Analytics, Kiss metrics, Crazy Egg, or Optimizely.
2. Get the emails of the users to be able to carry out email marketing campaigns
The conversion rate of emails is much higher than that of Social Media or SEO, for example. Create lead magnets for users to download in exchange for their emails.
3. Offer free shipping to users
93% of users are encouraged to buy when they see that shipping costs are free, while 44% of them abandon the purchase process when they see that the costs are high.
4. Give discount coupons to new users and/or those who buy the most from you
You will get more sales “at the moment” (coupons must always have an expiration date), you will increase your number of buyers and you will retain those you already have
5. Make the most of your Email Marketing strategy
Send very personalized periodic optinbox to your subscribers and buyers with useful information, news, discounts, etc.
6. If there are additional costs to the purchase (shipping costs, by country, or any other), do not hide it
There is nothing worse than finishing a purchase process and seeing that you have to pay much more when you did not expect it.
7. It offers different payment methods: card, PayPal, bank transfer …
The more options the user has, the more likely they are to end up buying.
8. Create remarketing (or retargeting) campaigns
To reach users who have entered your website but have not come to buy. You can do it with Google AdWords and the main Social Networks (Facebook, Instagram, Twitter). The conversion rate is very high. Of course, without getting heavy with the ads.
9. Give great importance to product images
Add large, high-quality images that show different angles of the product. Let nothing be left to the imagination.
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Reduce the steps of the Check Out process
Make it as easy and fast as possible. Think that in each step, you lose 10% of the users interested in your product.
11. Remarketing with email marketing
That is, it sends emails to customers who have not completed their purchase to try to get them to do so. You can offer discounts or other sales strategies.
12. Add as much information as possible to the products
All its features, its benefits, how it works, etc. The more complete the product descriptions, the better. We don’t want users to have questions and have to search for them.
13. Let buyers and customers make “reviews” of the products
And put them on each of the product pages.
14. Work hard on the content of your entire website
From the home page, through each of the products, to the contact section. Focus on the benefits of your products and not on the features and attributes. Think of the user, not your brand.
- Simplify the structure and architecture of your online store as much as possible
So that the user does not get lost and knows exactly what to do.
16. Your eCommerce must have a responsive design
That is, it has to be adapted to all mobile devices. If users cannot buy through their mobile or tablet, we are going wrong.
17. Don’t ask the buyer for too much information
Especially when you are making the purchase. If you don’t need to know what he does, for example, don’t ask. Keep it simple, stupid (KISS).
18. Make users trust you
Adding security certificates in the payment gateway, always making the contact telephone and email clearly visible, answering all questions on Social Media, publishing reviews or images made by happy buyers, etc.
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Have a clear and always visible return policy
Products that are guaranteed or allow returns have a 45% conversion rate.
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Improve and optimize your eCommerce search engine to the maximum
Create search filters, custom search engines, and the complete search function.
Being able to sell in an online store and making a living from it is not an easy task, we know that. For this, you have to have a 100% optimized website to achieve conversions, and therefore sales.
