15 Important Factors Of YouTube Analytics To Promote YouTube Video

Some marketers may track too many indicators due to an obsessive fixation with them. Perhaps we mistakenly believe that if a marketing effort has an eye-catching percentage next to its name, we can demonstrate that it is effective. We all understand, however, that some measurements are more illuminating than others.

There are numerous KPIs that offer scant information. To explore YouTube Analytics and track the stats that really matter, we fortunately developed this tutorial. It will help you stay afloat and swim safely to land, saving you from drowning in the sea of analytics that most marketers just have a lifebuoy in.

Continue reading to discover the crucial YouTube metrics and how they might improve to promote YouTube video.

The 15 Most Important Metrics for YouTube Analytics

 1. Watch Time

The total number of minutes that viewers have spent watching your videos is known as watch time. It’s an important indicator because YouTube prioritises channels and videos with more views in search results and recommendations. YouTube does this because its algorithm assumes a video is more engaging if it has had more watch time.

You can see how much time has been spent watching your videos in the watch time report. To find the most interesting types of movies, you can also rank each one according to the number of views it has received and organise them into groups based on themes, styles, and lengths.

2. The Average Percentage Of Views

The percentage of each video that an average viewer watched is known as the average percentage viewed. It gauges how well your video can maintain viewers’ interest throughout. Additionally, YouTube will reward your videos with higher search and recommendation rankings once they determine that they can keep viewers’ attention. This metric can be found in your watch time report.

3. Average Viewing Time

The average view duration is calculated by dividing the entire time spent watching your video by the total number of plays, including replays. This score assesses how well your video can draw viewers in. If your video can’t hold viewers’ attention, they will leave it quickly, giving you a meagre average watch length. However, if your video is able to keep viewers interested, both your average view time and overall watch time will rise at the same time, improving your search and recommendation ranks. This metric is also included in your watch time report.

 4. Retention of audience

The percentage of people who watch your video till the very end is displayed to you through audience retention. Because these videos are so good at grabbing viewers’ attention, YouTube promotes them in search rankings and suggestion lists.

Your future video strategy can benefit from understanding audience retention. Your film’s most interesting sections may make for your next-best video topics. Additionally, keeping an eye on your video throughout periods of sharp declines in interaction will reveal any parts that may be boring your viewers, allowing you to remove them from current and future videos.

The absolute retention curve and relative retention curve are two graphs that you may find in the YouTube audience retention report. Your videos’ viewer retention rate is indicated by the absolute retention curve. Additionally, the relative retention demonstrates how effectively one of your YouTube videos maintains viewers in comparison to all other similar-length videos on the platform.

5. Re-Watches

Re-watches are the number of times viewers have returned to particular sections of your video. People are likely interested in the subject matter your film is now covering if they are repeatedly watching a particular section of it. You can use these subjects as material for future video strategies. You can find this information in the graph of absolute audience retention. Rising curves on the graph typically represent re-watches.

6. Engagement 

Marketing can gain a lot of useful qualitative information from comments, shares, likes, and dislikes.

Shares are a good indicator of how much your audience values your content and brand since they show their public support and trust for your company because people share stuff that validates their ideal self-persona. You can use likes and dislikes to gauge which video themes will resonate most with your target audience. The Interactions Report on YouTube contains engagement analytics for your videos.

7. Impressions Click-Through Rate

The capacity of your video to persuade viewers to watch it after seeing it on their homepage, recommendation area, or trending part is the impressions click-through rate. A high click-through rate indicates that your title was intriguing and that a large number of relevant YouTube audiences are eager to watch the content of your video.

Impression click-through rates frequently experience a surge just after you release a video since subscribers will see it at the top of their home pages and are likely to click on it. However, as soon as your video reaches audiences outside of it, your click-through rate will start to drop before stabilising.

If you want to know if people actually watch your video after clicking on it, you may combine this data with average percentage viewed and average view length. A high click-through rate is excellent, but if viewers leave your movie right away, your title or thumbnail may be deceptive. It’s important to set expectations for visitors because if your title or thumbnail is misleading, they’ll feel duped and lose faith in your brand.

A low click-through rate but strong interaction may indicate that a narrow but passionate audience is there to the video’s message. To review this indicator in YouTube Studio, go to the Analytics tab.

8. The rate of card click-throughs

Cards are slide-in panels that prompt viewers to perform a desired action, like watching another video, subscribing to a channel, or visiting a different website, while watching a video. The click-through rate of each of your cards reveals the preferred action that your viewers take when watching your videos. This can assist you in including the most interesting card in each of your videos, thus increasing the number of views, subscribers, or website traffic.

You can determine the ideal time, location, and length of your cards in upcoming videos by looking at card click-through rates. The Cards Report contains information about your cards’ click-through rates.

9. Playlist Participation

You may organise your videos into playlists for easy access. It makes it simple for your visitors to watch videos about their favourite subjects and encourages them to stick with it, increasing your channel’s watch time.

Views per playlist start and average time in playlist are two indicators in YouTube’s Playlist Report that you may use to determine your playlist engagement. Average time in a playlist is the average amount of time viewers spend watching the videos in your playlist, and views per playlist start is the average number of video views your playlists receive. Try opening your playlist with the videos that have the highest retention rates if these two metrics aren’t working as expected.

10. Special Viewers

The estimated total of people who watch your videos over an extended period of time is known as unique viewers. You can really determine the size of your audience with this metric. If you want to promote YouTube video and increase your subscribers then, analysing special viewers is very important.

 Your subscribers aren’t watching your video as much as they may be if the number of unique viewers is smaller than the number of subscribers. Ask them to enable notifications for your newest videos to encourage them to participate more. You may see this number in YouTube Studio’s Reach Views and Audience tab.

11. Views for each distinct viewer

The number of times the typical viewer watches your video is measured in views per unique viewer. This indicator reveals whether viewers are replaying your video over and over again. Your most popular content themes may be videos with high views per unique viewer, and if you cover them more, you may get more views, watch time, and subscribers.

12. Viewers of Your Videos

You can see the various viewers of your videos in YouTube’s demographics report. This information reveals who your most enthusiastic audience is as well as who your ideal target market is. With these data, you may also approach them in the reverse way. If you’re having trouble reaching your desired audience, consider changing your video strategy and focusing on subjects that will interest them. This will definitely help you to promote YouTube video and grow your channel.

13. Subscriber Development

Your most devoted admirers are your subscribers. They’ve publicly vowed to uphold your reputation, ideas, and principles. They’re also very likely to serve as your evangelists. Additionally, you need subscribers since YouTube will notify them when you upload new content and display it on its site. They’ll watch your movies more regularly as a result, which will increase views and you can promote YouTube video very easily. The more subscribers you have, the more view time your videos will accumulate because subscribers watch twice as much video as non-subscribers.

You may see which videos, places, and times gain and lose followers by viewing YouTube’s Subscribers Report. You can target new subscribers by using this information to determine which video themes are popular with your existing viewers. Additionally, by putting your subscribers’ needs first, you may make videos that are in high demand and promote YouTube video to get more views, and improve your search engine rankings.

14. Sources of Traffic

Traffic comes from a variety of sources, including YouTube referrals like search, the suggested section, and the homepage as well as external referrals like social media or websites that embed your videos. You can see how viewers find your videos in the Traffic Sources report, as well as which sources generate the most views and watch time. This information can help you improve the effectiveness of your YouTube video promotion tactics.

15. Words to use

You can view the most common searches that lead people to your videos in YouTube’s Search Report, which is located under the Traffic Sources Report. Consider editing your video to replace the missing information and include the keywords in your metadata if these queries are only marginally related to the subject of your video. Consider creating a new video regarding these frequently asked questions if there is a significant difference. This is very important to promote YouTube video.