When you seriously start looking into your business, creating a website is not the only thing that you have to do. You have to look into the SEO factors that will help in increasing the visibility of your site and business.
Among the SEO tricks and tools, on-page SEO and off-page SEO exists. On-page SEO is the changes and alterations that you can do on your website to engage more audience and to attract more people. Internal linking, URL structure, meta titles, alt tag, etc are some of the basic on-page SEO tricks.
Offpage SEO is mainly the factor that occurs off the website, like promotional activities, social media, etc. They might be the backlinking from other pages or anything that you might not have control over.
With passing years and changing algorithms, you need to update yourselves with the techniques that you use to boost your webpage and business. you can also hire digital marketing companies in Bangalore if off-page SEO is difficult to do. With almost half of the traffic driven in by off-page SEO techniques.
The trending techniques of 2020 that will help you in achieving the best benefit.
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Q&A sessions
There are a lot of platforms that are for asking your queries and getting answers from the experts that are relevant. StackOverflow, Quora, Yahoo answers, etc are few to name. The people who answer the questions are found to be noticed for their experience and expertise they have in the field and followed based on the relevance of the answers.
You can always make your stance clear and firm by answering questions of your domain and make yourselves trustable in front of the public. This will help you increase traffic on your websites too.
2. Guest Posting
The other off-page technique that most of the website include an option for “Write for us”. This is the privilege of getting a chance to connect with other sites of similar behavior and also to get exposure to another set of audience which you usually do not get through your sites.
Finding the perfect website that will accept your article is the key to achieving this goal. Guest posting is very relevant and a high rated technique to gain a very good audience.
3. Social bookmarking
There are a lot of sites that are used as platforms for sharing and storing links of websites the users find useful. They store these links as bookmarks that other users can also view. Few examples of such social bookmarking sites are del.icio.us and digg.com.
Getting listed in these sites will help you get a variety of traffic to your website. Search engines will get the results out of the social bookmarking sites. You can do this by adding social bookmarking buttons on your site.
4. Influencer marketing
There should be nothing holding you back from promoting your article if it is good enough to be so. There will be influencers on social media and experts in the field who would have a bigger audience. If you think your content is worth enough to be noticed, give a shot at asking the influencers to read your article and share them on their page.
This will make a genuine and trusted picture of yours on market, increasing traffic to the page and more visibility to your business.
5. Google My Business
The other off-page tip is Google My Business is a free tool provided by Google to help small businesses get their google listing is done which helps them get listed on searches and maps. This is very important for the local business as it can help them stand out with the latest and updated news about them. It increases engagement with the public.
They also help in building a mobile-friendly website in a very short span of time. It also helps the company find its customers and analyze the traffic.
6. Online submissions
It is a well-known fact that images, videos or infographics can go much viral and grab more attention than written content. Sharing them on the right platforms can bring in huge traffic when posted in the right directories.
Even if it is difficult to get niche directory platforms, they are more useful than the general directories.
7. Scholarship Link Building
.edu and .org sites are ranked very high by Google and getting a backlink from them can rank you very high on Google. So, you can create a page on Scholarship and share the same with these sites and ask their scholars to submit a case study or a research paper in your niche.
The sites will automatically backlink your site. Once you are able to acquire 15-20 backlinks, your raking will go very high which will attract huge traffic to your site.
8. Broken Link Building
Most of the time, there will be broken links in a website that would have been backlinked to some other pages which might not be active at present. You can use different tools which will help you in this course. After finding the broken links, you can inform the page owners and in return ask them to link a blog of yours that has similar content.
9. Commenting
Nofollow tags are the way the publishers tell the search engine not to count the links to another site as votes for those sites. Most of the websites make use of this lately. So, in order to make engagement between you and other sites, you can comment on the blog articles.
But the comments must be kept really simple and relevant to the core. This can attract other audiences who would be impressed by your involvement and knowledge in the niche which must be reflected in your comments.
10. Web 2.0
Web 2.0 is the technique of using websites like WordPress, Bloglines, etc where the publisher needs not to worry about the technical side of the blog. These domains have a relatively high ranking in terms of SERP and Google loves these sites due to the authority it has.
Having connections with sites on these domains and getting backlinks from these sites can increase your ranking. While there are blackhat methods of creating multiple pages and creating backlinks, they might work out in the beginning, but will not have an effect in the long run.
